tmr advertising.com :: research-media
how we get there
No matter what your product or service, the business of reaching potential customers is more competitive than ever. And the ways in which to disseminate your message have become more and more complex. The rise of the web. The decline of traditional print. The creation of an ever evolving media matrix.
Without the right tools and expertise, it’s easy to spend valuable marketing dollars ineffectively.
TMR combines decades of experience with the most up-to-date research and technology to ensure that you reach the right people in the most effective manner possible. Before an actual message is developed, we create a strategy to ensure success. That starts with getting to know your business...who you are...where you’ve been...where you’re going. Once an end goal is established, we utilize our vast array of resources to ensure you get there.
Benefits Model:
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TRUST (Confidentiality): Constant turnover of media representatives
(i.e. radio, television, billboard, magazine, and newspaper salespeople)
can lead to information leaks about a client's business by someone who
no longer has a vested interest in the client. TMR allows the client to deal with one interested and loyal account executive who owns a share of the business they represent.
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OBJECTIVITY: TMR's first alliance is with the advertising client. This
allows for a degree of honesty that does not normally exist in the direct
media salesperson to client relationship.
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CONSOLIDATION: TMR clients deal with one company. TMR will assume the
responsibility of entertaining the many media reps that would normally
call directly on the advertising client. In addition, TMR takes
care of the time consuming logistical functions (ie.
contract negotiation, research, billing, production) that burden average
business owners.
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VALUE: TMR takes all necessary steps to ensure the cost efficiency of
any advertising purchased for a client. Any rates paid by TMR for advertising
space or time are equal to, or lower than, fair market value. In addition,
TMR will carefully select advertising sources that target the primary
audience demographic for the client's product or service.
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CREATIVITY: A wide variety of production and graphic sources are available
through TMR for use by advertising clients that require unusual, unique,
fresh and effective commercial content by award-winning artists and directors.
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WISDOM (Market Knowledge): Clients of TMR are provided with expert research
on consumers and markets. Often this data is supplied at no charge because
TMR has other non-competitive clients who share in the agency's general
expertise.
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Arbitron Rating Service
Measures listernership of radio stations in areas of dominant influence (ADI). Widely recognized as the provider of ratings for radio.
Nielsen Rating Service
Provides measurements of television viewership in designated market areas (DMA). Based on viewing diaries, Nielsen then computes viewership estimates of broadcast and cable networks.
Strata
A software package which combines Nielsen information, cable penetration and other factors to calculate frequency and reach. Strata allows TMR to provide a more cost efficient cable schedule and buy for specific geographic areas.
Strata also combines Arbitron ratings and cost per spot to calculate frequency and reach. This allows TMR to provide a more cost efficient radio schedule and buy.
Mediamark Research, Inc.
Widely recognized as an accurate source, this national survey company measures buying power, patterns and brands within a particular geographic area (accredited by Nielsen).