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Total Marketing Resources, Inc. was created as an alternative to the status quo. For businesses that wanted to go beyond just...

...“getting our name out there” but couldn’t afford the exorbitant fees associated with national ad agencies.

In 1981, Jim Kusko and Larry Riola put their vision into motion. Kusko’s background was in real estate and management. Riola had been a marketing executive for both outdoor advertising and broadcast radio companies. The two founded Target Select Cable, one of the nation’s largest cable advertising interconnects. TMR served mainly as the advertising partner for Target Select. In 1996, TMR became a full service Advertising and Marketing Agency. Since then, we’ve serviced over 100 clients on a local, regional and national level with strategy, media expertise and standout creative. In 2002, a group consisting primarily of TMR employees purchased TMR stock. Mr. Riola remains as Client Consultant for the company. In 2006, Target Select became Viamedia, providing advertising resources to cable markets throughout the country.